EU Blockathon2020-07-28T01:44:07+01:00

Project Description

EU Blockathon 2018

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

EU Blockathon 2018 was the first-ever anti-counterfeiting blockchain competition in Europe by EUIPO, the EU office for intellectual property rights protection.

This 24hr ‘hackathon’ competition was held in Autoworld  – a beautiful car museum in Brussels.   Teams of coders ate pizza and coding throughout the night – with the aim of creating next level anti-counterfeiting infrastructure.

Our production team provided:

  • A 24hr interrupted live stream of the coders at work – complete with countdown clock;
  • Live interviews with the teams, the host and VIP’s;
  • A live feed of the Awards ceremony;
  • A fully edited archive of all proceedings – with very fast turnaround of edits.
  • A 5 x Camera Multi Camera Vision Mix + Edit

  • 4K Broadcast Quality Production

  • A 24hr Live Stream on Youtube + the clients’ website

Deliverables

A dedicated production team worked throughout the night to capture exclusive interviews, a 24hr live stream of the live coding challenge, and a full awards ceremony – that was streamed live to the EUIPO Blockathon website + social media.  It was a very exciting event – fuelled by pizza, beer and featuring top coders from throughout Europe.

Visit https://euipo.europa.eu/ohimportal/en/web/observatory/blockathon-2018 for more details

  • Live streaming to multiple social media channels at the same time

  • An uninterrupted 24hr live stream of the coders, the arena and the countdown clock

  • Filming and live streaming the Grand Final – and capturing VIP keynote speeches from the EU Commissioner and EUIPO team

Branding
Web Design
Print Materials
Marketing

Results

A short highlights film.

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